Labrika is primarily a website audit tool.
It is a toolset that scans your website for SEO-related issues (technical and best practices) and provides a report to help you fix the problems and optimise your website. There is also a content optimiser tool based on AI that offers recommendations for improving the content of your webpages based on information from the Top 10 competitors in the SERPs for a particular keyword.
Finally, Labrika also provides a rank tracking tool for checking your website’s position in the SERPs for specified keywords. It is the Rank Tracker that will be the focus of this review.
Pricing and Limitations
Labrika currently only tracks keywords in the Google search engine, however you can set a particular country and more granular region (city/state) as well as the language, and device (either desktop or mobile). It is also possible to organise your keywords into groups.
Pricing plans are based on keyword ranking credits (for the rank tracker) and page crawling credits (for the website audit). Because I am focusing on the rank tracking tool, I set page crawling credits to zero. Labrika charges one keyword credit per ranking check per location. Depending on the plan you choose, it costs between $0.003 and $0.006 per credit (so, less than a cent for each keyword check).
Labrika provides a site summary report, which is a table showing your keyword positions. It has your keywords as the rows and each search engine location as the columns. You can also filter the data by date, group or keyword text.
When you check the data for a particular location (e.g. Google US Desktop in the image below) there’s a set of graphs showing how many of your keywords are in the Top 5, Top 10, and Top 50 of Google and how this has changed over time.
The columns in the table change the dates of the checks and the values indicate whether your website has lost or gained positions.
Unfortunately, there doesn’t seem to be a way to see a chart of the position of a single keyword over time unless you add to a group of its own.
At this point, it is worth noting that Labrika does not check your keyword rankings according to a schedule by default – you have to manually click the ‘Update site ranking‘ button.
As a rank tracker, Labrika has several limitations.
You are limited to tracking keywords in Google only and the lack of visual reporting options (particularly at single keyword level) can be frustrating.
Overall, I would not recommend using Labrika as a rank tracker when there are several better options on the market.
However, I must stress that this is not saying the entire Labrika tool suite is bad – after all, it was designed as a website and content optimisation tool and the rank tracker can be thought of as more of an add-on to these core functionalities.