On this page, I will be comparing the two SEO tool suites, SE RANKING and MOZ.
To make it a fair comparison, I will primarily be looking at the entry-level (least expensive) plans, however, I will also discuss the additional features that may be unlocked with higher-level plans.
Comparison Table
 |  |
|
|---|---|---|
| Entry-level price | $15 p/m | $99 p/m |
| Max no. of projects | 10 | 3 |
| Rank Tracker | ✅ | ✅ |
| ➥ Max tracked keywords | 250 | 300 |
| ➥ Rank check frequency | Weekly | Weekly |
| Keyword Research Tool | ✅ | ✅ |
| ➥ Keyword research limit | 5000 daily* | 5 daily |
| Competitor Research Tool | ✅ | ✅ |
| ➥ Competitor research limit | 5000 daily* | 165 daily* |
| Backlink Checker | ✅ | ✅ |
| ➥ Backlink check limit | 20 daily | 165 daily* |
| Website Audit Tool | ✅ | ✅ |
| ➥ Website audit monthly limit | 4500 pages | 400,000 pages |
| GSC & Google Analytics Integration | ✅ | ✅ (GA Only) |
| Social Media Monitoring & Posting | ✅ | ❌ |
| Max users | 1 | 1 |
| Free trial | ✅ | ✅ (credit card required) |
A look at the differences
MOZ PRO does not have all the features of SE RANKING but does have some large limits on backlink checking and technical SEO audits – keyword research limits are lower though.
MOZ PRO is the home of the famous ‘domain authority’ (DA) and does have a pretty good database of backlinks that I believe is only rivalled by AHREFS.
MOZ PRO is a lot more expensive than SE RANKING.
Verdict
MOZ PRO is perhaps the third most popular SEO tool suite after AHREFS and SEMRUSH, however, it is more beginner-focused and has a plethora of support resources and tutorials that can help the newbie learn the principles of SEO.
However, SE RANKING has the same primary functionalities and costs a fraction of the price.